It’s evident over the last few years that both the online and retail landscape is changing in the sports nutrition industry. With the constant influx of online “wholesale” retailers, it’s becoming increasingly difficult to compete on price alone. In order to be successful we found a niche and are exploiting our competitive advantages such as:

 

High-quality exclusive products

• Our lines of more than 125 high-quality sports nutrition products are developed by industry professionals. These product lines include NUTRACORE®, PHARMA FUEL™ and SKINNY WAY™ as well as other weight loss, sports nutrition, vitamins and healthy-aging products.

 

Vertical Integration – Manufacturer and Retailer

• This is where Total Nutrition completely stands out from other sports nutrition manufacturers and retailers. 

• As both a sports nutrition manufacturer and retailer, we are able to deliver products to store owners at 25-30% less than competitors in the industry, yielding higher profit margins.

• This also allows the ability to respond to changes in the marketplace rapidly i.e Product development & Change in Demand

• Paradigm shifts in marketplace