Our Exclusive line of Nutracore products bring our customers back into our stores time and time again!
INDUSTRY GROWTH
Booming Growth
The global nutrition industry continues to demonstrate strong fundamentals that make it both exciting and dynamic. On a global basis, the market is approaching $170 Billion and it continues to exhibit superior growth in the mainstream food and beverage markets, as well as other select consumer health products. This growth, coupled with a renewed emphasis on personal wellness and a trend of proactively managing one’s own health, continue to fuel consumer demand. Most U.S. consumers, especially aging baby boomers, recognize that healthy foods and dietary supplements are part of a preventative health care package. This demographic of health-seekers is also pushing the natural and organics industry to 10 percent growth annually.
Looking deeper, the health store and weight loss service industries have grown each of the past five years, despite the struggling US economy. This growth can be attributed to the nation’s drastically increasing obesity rates as well as the rising costs of healthcare. According to a 2009 report by the CDC, 2/3 of states had a prevalence of obesity equal to or greater than 25%. Ten years prior, no state reported an obesity rate that high. Also of note, recent projections forecast the population of Americans 65 years of age or older to almost double in size from 2010 to 2030, increasing from 30 million to 70 million. Obviously, these are attractive figures for franchisees, as Sports Nutrition and Weight Loss categories make up 85% of Total Nutrition’s sales.
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Loyal Customer Base
Although we carry the top national brands in the industry, what sets us apart is our lines of quality products. These lines include NUTRACORE, PHARMA FUEL and SKINNY WAY. We realize the importance of quality exclusive products. In order to attain a loyal consumer base, you need exclusive products that customers can only attain from one source—you. Our products are never sold through other independent retailers or mass-market outlets. Our unique portfolio of exclusive weight loss, sports nutrition and healthy aging products surpasses our competitors in quality, innovation and value.
Premium Products
We work with leading dieticians and health professionals to develop our premium grade product lines. In fact, each NUTRACORE formula is produced by a GMP-Certified manufacturer, a title granted only to manufacturers that have undergone intense FDA scrutiny (“A” rated by the Natural Products Association). NUTRACORE products work well separately or in combination, providing numerous opportunities for the “stacking” of multiple products—a benefit for both the consumer and your profit margin. Adding to high profit margins is the fact that many of our weight-loss and body transformation products follow cycles (14-, 30-, 60-day, etc.), which significantly increases the likelihood of repeat purchases.
Evolving Industry
We never rest. The Research & Development team at Total Nutrition is constantly working to create new products and improve upon our existing formulas to stay at the forefront of this evolving industry. We invest heavily in ensuring our proprietary offerings are the best on the market. Our leaders are experts in the field, quick to recognize our manufacturers’ strengths. This passion and keen understanding of the supplement industry ensures that Total Nutrition only works with the absolute best.
Our exclusive line of NUTRACORE products not only help people achieve their health and nutrition goals, they also bring them back into our stores time and time again!
